Isfahan Chehel Panjereh
Hotel proudly presents its art residency platform
Early 2020, Covid 19
pandemic brought about radical changes to people’s lives all over the world.
Once the initial shock caused by loss of business and encounter with
professional challenges sank in, the public began seeking a way out of the
situation. As a result, some unprecedented creativity emerged and the draft
idea of art residency project of Room 204 was one such example. The concept
revolves around the collaboration of two seemingly unrelated professional
groups namely hoteliers and artists.
guesthouses and hotels remained vacant due to travel bans and at the same time
the closing down of art galleries and museums made many artists evacuate their
studios and working spaces. Now what if one hotel room is turned into a place
of residence and workshop of an artist? The change of space can
challenge the artist and provide an opportunity for novel ideas while offering
some calm to produce a masterpiece in a temporary workshop. In the meantime,
this can be a chance for the guesthouse to get rid of the weariness caused by
the pandemic. The idea seeks to make the non-local artist familiar with the art
space and artists of the city and provide an opportunity to come up with an art
collection over time.
This is the backbone of
the idea behind Room 204 art residency which is based on a series of exchanges
between the two groups.
Chehel Panjereh Hotel
(Forty Windows Hotel) started work in Norouz 1379 (2000); on Zayande Roud shore
and in the middle of the beautiful city of Isfahan. This is a family hotel with
a friendly interior design which offers this lively historical city to the
visitors through the frame of its many windows. The hotel name is inspired by
an old folklore song about a woman’s dream to build a bathroom with forty
columns and forty windows for her lover to repose there. The hotel was
renovated from 2008 and 2010 and now in 2020, it is about to get redressed.
This time a new artistic life is to be breathed in it thanks to the interest of
the Roghani’s and Kavian’s in collecting art pieces. As part of the plan, every
month an artist is hosted in the hotel as an art resident so that through a
peaceful stay in a city which has so much to explore, the artist can create a
piece and explore ideas. Thus, every year, dozens of artists can benefit from
this experience and savor creativity in a different environment.
The one-month art
residency project under the title of “Room 204” can be implemented in two ways:
- Inviting the active
Iranian and international visual artists as per the platform management’s
suggestion and following consultation with art experts
- Receiving requests
from Iranian and international artists, selection by art experts according to
the request forms, the artist profile and the proposal delivered for this
particular residency project
The language skills for
this one-month program is moderate Farsi and English, enough for everyday
conversations and communication with the audience and the surrounding
The following will be
arranged to facilitate the artist’s connection with Isafahan’s art environment:
- Holding an
introduction session for the artist to get known by the art lovers and artists
- Establishing contacts
with the art community of Isfahan and arranging visits to art studios
- A minimum of two
visits of Open Studio by experts, artists and the interested invitees
- Inviting collectors
and gallery owners to establish professional links
This art residency
project wishes to serve as a bridge between artists and art lovers in Isafahan
and out; it seeks to be a long-lasting base which creates its own art
collection (through exchanges with invited artists) in a permanent gallery
which showcases these pieces in an environment inspired by the city of Isfahan.
Printing books and cards as well as planning the sale of art works of the
artists who join this platform along with a monthly report are also part of
this project’s vision.
The Room 204 art
platform kindly calls on you for collaboration and company.
The first guest:
Jinoos Taghizadeh is
born in 1971 in Tehran. A graphics and dramatic literature graduate she
embarked on studying sculpture in the Faculty of Fine Arts of Tehran
University. Her multimedia and multidisciplinary works have been showcased in
many individual and group exhibitions in Iran and other countries over the past
25 years. On top of artistic activities, she has been cooperating with various
Iranian and international journals on art critique and has been the
editor-in-chief of two magazines. Jinoos Taghizadeh has a record of different
art residency projects in the past two decades. She introduces herself as an
artist and a storyteller.
The second guest:
Behroo Bagheri is born in 1973 and was raised in Tehran where she resides now. After completing her bachelors’ degree in Islamic Law, from a highly reputable university in Tehran, she travelled to the USA and commenced her education in Fine Art. Thereafter her professional activities have mainly been concentrated on Painting, that she had learnt from well-known artists such as Farideh Lashaie and Mohammadali Taraghijah back in the days. Behroo has exhibited her art works for a large and diverse group of audience by performing a number of personal and group exhibitions. She uses painting as a way of self-expression. Thus, she tries to challenge her abilities clearly and genuinely in order to depict all her encounters through her unique visual language. Design and craft of jewellery is another profession that Behroo has actively pursued during her career. Aesthetics of small objects that she makes are displayed on human body. By learning basics of traditional jewellery making, besides heavily relying on trial and error, Behroo has established a unique style that is simple and instinctiv.